Turn heads and be noticed with a statement evening p...

Perfume alchemist Solene tells us how to make a splash during party season with statement fragrances that really stand out from the crowd.

Perfume alchemist Solene tells us how to make a splash during party season with statement fragrances that really stand out from the crowd. Wearing perfume is a lot like any other kind of accessory. We don’t always want to dress up, but for some occasions, we might add a bright red lipstick, or want to add a touch of real glamour. For parties and special occasions – office Christmas events and evenings out are on many of our minds at...
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Meet our perfumers

As the Alchemist community already knows, our Atelier in Paris offers the possibility to create your bespoke perfumes. A process...
As the Alchemist community already knows, our Atelier in Paris offers the possibility to create your bespoke perfumes. A process guided by perfumers that will inspire you and help you discover the language of perfumery. We sat down with Louise, one of the perfumers that have been part of The Alchemist Atelier family since we opened our first Atelier in Rue Étienne Marcel, Paris, to learn more about what inspires her and the world of perfume.   What's your earliest...
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Big Time Sensuality: the link between perfume emotio...

 “He who ruled scent ruled the hearts of men.”  – Perfume: The Story of a Murderer by Patrick Süskind In Patrick Süskind’s...
 “He who ruled scent ruled the hearts of men.”  – Perfume: The Story of a Murderer by Patrick Süskind In Patrick Süskind’s seminal novel, the murderous Jean Baptiste Grenouille knows that scents, perhaps more than any other sensual stimulant, arouse emotions and memories otherwise locked away.  Like Proust, enjoying his tea-soaked madeleine, we are often shocked by how memories are suddenly brought perfectly to life by smells and fragrances. As poetic as the shiver of sensual provocation sounds, the reason perfume is...
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We Speak Perfume

This is an excerpt
We speak perfume in Paris with one of our perfume alchemist, Giulia Salutari.  What's your earliest olfactory memory? My earliest scent memories are of the garden of my grandparents’ house when I was a child. I remember the enveloping scent of jasmine, and fresh, fruity, honey-like rose. The perfume I recall best is the Marvel of Peru flowers. They open after sunset and have a heady and milky scent. That smell told me it was time for dinner! How you...
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More than simply “ingredients”

More than simply choosing ingredients, we created elements to make the art of perfume accessible to everyone. Music is composed...
More than simply choosing ingredients, we created elements to make the art of perfume accessible to everyone. Music is composed of notes. But musicians use notes in keys and octaves, and with a deep understanding of instruments and the way compositions create mood, evoke memories and form melodies. Like musicians, perfumers use their expert knowledge of olfactory families and ingredients to create perfumes with depth that tell a story. It’s an art form, after all. To help any perfume lover...
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10 Tips for Making your own Perfume

You know the feeling. You’re looking for a perfume and nothing is exactly right. Maybe you’ve tried all the stores...
You know the feeling. You’re looking for a perfume and nothing is exactly right. Maybe you’ve tried all the stores and brands and nothing hits the mark. Maybe you’re tired of noticing other people wearing the same fragrance, and you want something uniquely yours. Maybe you have even tried creating your own perfume. But with more than five-hundred possible ingredients, and infinite combinations, you’ve realized that there’s a reason it takes years to become a master perfumer. Well, you’ve come...
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